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Facebook India Gets New Head for Global Business Group

Facebook India Gets New Head for Global Business Group

Facebook has onboarded Arun Srinivas as the Director of Global Business Group to lead the strategy and delivery of the India Marketing Solutions.

 

As a part of his role, he will be responsible for the company’s strategic relationship with the leading brands, agencies, and partners to drive Facebook’s revenue growth in key channels across the country, and partner the media and creative ecosystems for accelerating adoption of digital tools by businesses.

 

Srinivas has nearly 24 years of experience in senior sales and marketing roles at companies such as OLA, Unilever, and Reebok.

 

His last assignment was with OLA, where he served as Chief Operating Officer (COO), and Global Chief Marketing Officer (CMO) at OLA Mobility.

 

Srinivas is an alumnus of Indian Institute of Management, Kolkata.

 

Sandeep Bhushan, Director and Head of Global Marketing Solutions, Facebook India said, “Facebook is committed to enabling economic opportunities for businesses, and this charter is more important than ever before as we navigate COVID-19 and the economic crisis. Large businesses and agencies play a crucial role in the country’s digital economy and are critical to driving ecosystem standards for media.”

 

“I am thrilled to welcome Arun as he joins our team as Director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country,” he added.

 

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